We founded this Kaizen on the simple principle: help individuals improve their life, one step at a time.
After a trip to Japan living with mountain monks, we came back with a renewed outlook on the human experience. Understanding the true purpose of life: small continuous improvements in all facets of life. More than something you'd read in a textbook, it's a way of life.
The Origin
From spending days in silence, uncharted hikes and meditations on the mountain, to doing Tai Chi under a waterfall, fully immersing themselves in the lifestyle allowed for profound takeaways.
Our mission is to give people a purpose, a reason to get up in the morning, a code to live by, and that is Kaizen. There's nothing more important to the human experience than getting up and trying to improve each and everyday.
We are much more than a company that sells the highest quality products on the market. We are a lifestyle.
Why We Started
We believe that Kaizen is everyone's purpose. Their reason to wake up in the morning and attack the day.
When you focus exclusively on self-improvement and getting 1% better at something each day, you become unrecognizable over time. This is why we started Kaizen.
We create difference-making products that make self-improvement inevitable. When you use our products, you are buying into the Kaizen lifestyle, investing in yourself, and becoming a better you.
Kaizen is a philosophy for life, and the day you choose to live by it, is the day you change forever.
The Story
Two brothers, Jordan and Jon Berens, found themselves at pivotal moments in their lives. Jordan, a recent college graduate with a passion for creating healthy formulas and supplements, felt daunted by the prospect of joining the workforce and becoming just another cog in the machine. Jon, entrenched in the corporate world, enjoyed financial success but yearned for deeper fulfillment and a sense of purpose. Their lives seemed to be on different tracks, yet both were searching for something more.
In a bold move, they embarked on a transformative journey to Japan. Immersing themselves in the serene mountains, they spent time learning and training with monks, absorbing ancient wisdom and holistic practices. This journey became the catalyst for a profound shift in their perspectives. They realized that true success was not merely about financial gain but about creating a meaningful and healthy life.
Inspired and rejuvenated, Jordan decided to leave his life in Dallas and moved to Florida, joining Jon to start their new venture, Kaizen. Jon took a courageous leap of faith, quitting his corporate job to fully commit to their shared vision. Together, they poured their hearts and souls into Kaizen, driven by the purpose of merging ancient wisdom with modern science to create products that promote self-improvement and holistic wellness.
Kaizen is meant to be more than a brand; it is a lifestyle. The Berens brothers aim to inspire others to take personal inventory of their lives, to cultivate good habits, and to eliminate the bad ones. They believed in the power of progress, no matter how small, and dedicate themselves to fostering a healthier world. Through their products and philosophy, they seek to help people find balance, fulfillment, and true well-being.